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Sensible Consumption And Marketing With Changing Economy - K.Bit - Business and Marketing

The COVID-19 pandemic along with health safety issues brought another glooming problem to our faces, the economic crunch having a direct impact on the pockets of regular middle-class consumers of our economy. The pandemic situation in 2020 which no one calculated for had stock markets world-wide chasing lower circuits day by day, with the greatest fall on NSE and BSE recorded at ~14% in one single day, making the investors poorer by lakhs of crore, which continued for days. The situation was dire, at one end people and the country as whole was fighting a global pandemic and other end people were locked at homes, away from their businesses and jobs, with unemployment rates soaring high in tight finances. This double-edged sword had people question their spending habits and what is necessity of living within our means. The Indian proverb – ‘ jitni lambi chadar utne paer failane chahiye’ had come into existence into every common man’s life all of a sudden. Just take a moment and think fo
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Customer Equity and Loyalty with Cadillac - K.Bit - Business and Marketing

 ‘Customer Loyalty’, a very well heard term when it comes to brands or businesses. But what is ‘ Customer Equity ’? Putting it straight to facts, Customer Equity is the main goal of Customer/Brand Loyalty and Customer Relationship Management. Customer Equity is the total combined lifetime value of company’s current and potential customer. Customer Equity can be a performance highlighter of company’s performance better than current sales, as it reflects the future. It is very economical to increase brand loyalty, as loyal customers are almost 5 times cheaper than gaining new customers. Loyal customers spend more. Losing customers can be costly because it results in losing not only current sales, but also losing a lifetime flow of revenues from that customer and many more customers that could’ve been brought by that one customer. This theory is termed as ‘ Customer Lifetime Value ’. Starbucks and Lexus Famous brands such as Starbucks and Lexus measure their customer lifetime values, wi
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The DHFL Crisis - K.Bit - Business and Marketing

 At its peak, India’s third biggest lender, the famous name Dewan Housing Finance Corporation or DHFL founded by renowned Rajesh Kumar Wadhawan and led by now CEO Kapil Wadhawan has seen its days from glory to gloomy days. It is a company which created a huge buzz in Indian stock market in 2018 through 2019. The Business Model To understand the DHFL crisis we have to understand the business model of such shadow banks or commonly known as Non-Banking Financial Company or NBFC. NBFC or shadow banks are basically banking companies without public banking licence from the Reserve Bank of India. NBFC’s like DHFL are in business to lend out loans for housing development and secure project development rights in tier 2 and tier 3 cities. These NBFC’s do not use their own money to lend out to its customers, rather it raises money from mutual funds and issues its debt instruments or debt paper. They earn money using spread technique, the difference between interest earned from its customers and
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The IL&FS Crisis - K.Bit - Business and Marketing

  Almost everyone of us has heard about the NBFC (Non-Banking Financial Company) crisis beginning in mid of 2018 through end of 2019 that shook the liquidity conditions and Indian economy. There was a company that was in the helm of this crisis. Infrastructure Leasing & Financial Services (IL&FS) is a Non-Banking Financial Company or a Shadow Bank. Founded over 30 years ago the conglomerate having 160+ subsidiaries have been a player in many infrastructure developments projects in India some of which include 9-KM long Chenani-Nashri tunnel, Delhi-Noida toll bridge, Tripura Power Project and many more. IL&FS Headquarter, Mumbai IL&FS has some major institutional shareholders such as Life Corporation of India (LIC), State Bank of India (SBI), Japan’s Orix Corporation and many other major banks including HDFC. The Business Model NBFC To understand the DHFL crisis we have to understand the business model of such shadow banks or commonly known as Non-Banking Financial Co
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Customer Satisfaction at L. L. Bean - K.Bit - Business and Marketing

 The customer satisfaction and customer need based marketing can be seen in L. L. Bean – The American outdoor apparel and equipment retailer. It is founded on the stone that keeping customer satisfied is the key to building lasting relationships. L. L. Bean's Logo Since many years L. L. Bean has been among the top in almost every customer service ranking. L. L. Bean has strong environment of customer service and satisfaction. The company was created more than a 100 years ago with the goal of complete customer satisfaction, shown by the following words:  “I do not consider a sale complete until the goods are worn out and the customer is still satisfied.”   Notice to customers by L. L. Bean Even still now, customer can return any item, no questions asked. The company’s foundation can be best presented by founder L. L.’s words in answer to the question “What is a customer?” and the answer was, “A customer is the most important person ever in this company – in person or by mail. A
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The Legendary Calendar 'Kalnirnay' - K.Bit - Business and Marketing

There is a publication house which sold one of its original’s 1.8 Million copies in nine languages in 2017. It is world’s largest publication. It is name of 1.4 Million household across almost all Indian states. The name of publication is the legendary calendar – Kalnirnay. Kalnirnay Calendar The legendary publication was made by a small Mumbai – based publication house – Sumangal Publication Company. The Kalnirnay was started by the country-wide infamous astrologer – Jayantrao Salgaonkar. He was the first to recognize an unfulfilled need of Indians. When in 1973, when Sumangal Publication Company first started working on the Kalnirnay, they decided to incorporate in their calendar that no other calendar had, an easily comprehensible Panchang – a Sanskrit text that lists down the details of celestial movements and provides information about auspicious timings and the opposite as well. In India, people take Panchang very seriously, they often plan their weddings, special events and ev
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Marketing Story of Nike - K. Bit - Business and Marketing

The marketing story of Nike – The world’s leading in name in footwear. Nike is one of the first brand that comes in mind after hearing the word ‘marketing’ and ‘customer value’. Nike’s success is not only because of it’s making and selling excellent sports gear. Nike’s marketing strategy is highly customer-focused. It creates customer value through high levels of brand and customer engagement and sense of community among brand and customers. A Fact Check – Nike’s logo ‘swoosh’ is the most recognized brand symbols all over the globe. It is simply a result of Nike’s omnipresent marketing. Almost every major sports game event and every major social media and demographic trend has one thing in common and that’s Nike. Nike's Swoosh Although product development and outstanding sports gear has always been a major piece of Nike’s success, it is not the only thing that is necessary for making and retaining a huge chunk of market share. Over the years Nike has spent far more on brand de
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