Marketing is the one function of business which involves engaging with customers more than any other business function. Successful companies are pioneers in marketing and fulfilling customer needs. Marketing of various companies at a glance: Amazon is the leader in online e-commerce platform by providing excellent buying experience to customers, Facebook has more than 1 billion active users as it has built itself into lives of customers by providing a easy medium to connect to people, Nike is the leader in sports apparel with its motivating ‘Just Do It’ marketing and Coca-Cola has almost world’s half carbonated beverage drink market share with it’s ‘Taste The Feeling’ attitude. Big companies spend hefty amount on marketing, that is how to they go from big to huge. People often tend to confuse marketing and advertising. Advertising is just a byte in gigabyte of marketing. Marketing has evolved from just advertising-informing-selling to understanding and fulfilling customer need...
A page for marketing and business buzz around the globe.